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originally published november ‘69

jw alexander
roy simonds
Anyone who has records by Sam Cooke or Lou Rawls in their collections
will have come across the name of J.W. Alexander. A prolific composer
and producer, he is perhaps one of the few people who have had a mighty
influence on soul, R&B and gospel, yet has managed to remain almost
unknown. As an impresario he was responsible for moving both Sam Cooke
and Lou Rawls from the ghetto into highly respected and successful positions
in their art. His headquarters for all his operations are located in the
Max Factor Building in Hollywood. He is now 53, with 40 years in the music
business behind him, and lives in Beverly Hills with his wife Carol Ann,
and 4-year-old daughter Adrienne. Being anxious to bring his name into
proper perspective, we contacted him, and this article is based mainly
on information he kindly gave us.
James W. Alexander was born in 1916, and at the tender age of 13, entered
the world of music in Tulsa, Oklahoma, where he sand duets with one Carl
Anderson each week for the Lyons, Rotarians and Chamber of Commerce in
that district. In 1934 (when 18) he became manager of his first gospel
group, The Silver Moon Quartet, from Independence, Kansas. With this group
he toured the local area of Oklahoma, Kansas, Missouri and Nebraska. After
a few years with this group, he decided he should go solo; and he remained
solo, in relative obscurity, until 1942, when he joined the Southern Gospel
Singers.
The earliest reference we could find to J.W. prior contacting him was
his association with the Pilgrim Travellers. He joined this group, in
fact, in 1945, when he re-organised it and became its manager and first
tenor. The initial recordings were made for Specialty in 1947 (when Art
Rupe had just started recording gospel material), for which label they
recorded for many years.
Sam Cooke came into J.W.’s life in Chicago. Cooke was singing with
a teenage gospel group that was the opening act on a progamme featuring
the Pilgrim Travellers. The groups name was the Highway Q.C.’s which
with changed personnel, were later to record extensively for VeeJay. In
1951 Sam left the Q.C.’s to join the Soul Stirrers, who were based
in Chicago. In February 1952, Alexander, by this time an A&R man for
Specialty, recorded the Soul Stirrers for that label. Their first release
was entitled “Jesus Gave Me Water”, with Sam singing lead.
From 1952 – 1957 Cooke sang the lead part with the group, who during
this time toured mainly as a package with the Pilgrim Travellers and the
Blind Boys of Mississippi. During these years Alexander was trying to
talk Sam Cooke into going pop, as well as another gospel singer, a Miss
Aretha Franklin! Sam finally broke out with a pop disc called “Loveable”
for Specialty under the name of Dale Cook. This was in fact a rewrite
of an earlier Soul Stirrers track on which he had sung lead called “Wonderful”.
The record was produced by Roger “Bumps” Blackwell, who had
succeeded Alexander as A&R man. Sam left Specialty soon after, and
joined one of Bob Keene’s short-lived labels, Keen Records of Culver
City. The disc that really launched his career was “You Send Me”/
“Summertime”.
In 1958, while travelling from St. Louis to Greenville, Mississippi,
Sam Cooke’s chauffeur, Eddie Cunningham, hit the rear of a cotton
truck near Memphis, and in the crash he was killed, Sam was injured enough
to be hospitalised, and a member of the Pilgrim Travellers who was also
in the car, one Louis Rawls, suffered concussion and complete loss of
memory. When Sam was discharged from hospital J.W. offered him partnership
in his Kags Music firm which he had recently formed. This first step in
business partnership eventually led to other projects such as Malloy Music
Corporation, Malloy Artists managers, Sar Productions (embracing Sar and
Derby Records), and Sar Distributing Corporation.
Sam’s death has always been a matter for debate among R&B fans,
and scepticism towards the official version has always been rife. J.W.
Alexander has his doubts too. He says: “I have never accepted the
findings nor any of the rumours. As a matter of fact, I somehow think
of it as an accident. According to the testimony of the lady who shot
Sam Cooke, he said “Lady you shot me”. I somehow think he
would have used different language had it not been an accident. Sam Cooke
met his untimely death in a motel on South Figueora Street in Los Angeles
on 11th of December 1964, shortly after his successful engagement at the
Copacabana in New York, and his successful screen test for 20th Century
Fox.
Louis Rawls had joined the Pilgrim Travellers in 1957, after his discharge
from the armed services, in which he had been a paratrooper stationed
at Fort Bragg in North Carolina. At the time the rest of the groups line-up
was J.W. Alexander, George McCurn (who later recorded pop material for
A&A when it first started), Jesse Whitaker and Ernest Booker. The
life of this group was unfortunately coming to an end, and in fact in
January, 1959, it was disbanded. From this point J.W. took over Louis
Rawls management, changing his name to Lou as a kick-off. Two young men
in Los Angeles had just started a record label called Shar-Dee –
their names were Lou Adler and Herb Alpert – and J.W. got Lou signed
up with them. His first disc for the label was “Love Love Love”/
“My Heart Belongs To You”. The topside was a remake of the
old Clovers’ hit, and the flip was written by J.W. The record was
not a hit but Rawls’ name began to become known around Los Angeles.
After this Lou had one release on Candix Records, which also flopped;
but then J.W. arranged a long-term contract for him with Capitol, where
he is to this day. When Alexander and Sam Cooke started up Sar Records,
he decided that he should give up managing Lou, and so his association
was terminated at the time of signing with Capitol. But after Sam’s
death and the inactivity of Sar/ Derby he took over managing Lou again
in August 1966. This lasted until August 1968, when they split once more.
Sar and Derby Records, that J.W. Alexander and Sam Cooke jointly owned,
though never having major hits, had many names who are now household throughout
the R&B world. Among them are Johnny Taylor, who had taken over the
lead in the Soul Stirrers when Sam Cooke left; Mel Carter, who found some
success as an easy-listening singer on Liberty; Billy Preston, discovered
on a Sam Cooke session that produced “Little Red Rooster”;
and of course the Valentinos, whose “It’s All Over Now”
is regarded as a classic of it’s kind. Dave Godin’s labels
have already issued some items from the Sar/ Derby aggregation, and perhaps
its not too much to hope that many more may see the light of day, including
Sam’s own work for that label.
Over the years J.W. has produced items for many other artist’s
too. He produced for example Bobby Bland’s “It’s My
Life Baby” and Little Junior Parker’s “Next Time You
See Me” for Duke Records; plus tracks by Prof. Alex Bradford, Little
Richard, Mel Carter, Bobby Womack, the Olympics, Johnny Morisette, The
Sims Twins and Linda Carr for various labels. His most recent endevour
is the revival of Little Richard’s career, whom he took over from
Bumps Blackwell in March 1968, just before the demise of Veejay for whom
Richard was recording at that time. So J.W. is far from inactive at the
moment. Just for interest sake take a look through your record collections
and see just how many times his name does come up. I guarantee it’ll
surprise you. Any questions and comments for J.W. Alexander you may have
we will pass on to him, and transmit any replies we receive. So don’t
hesitate to write.
Records Cited in the text:
Pilgrim Travellers – first release – Specialty 305
“I’m Standing on the Highway”/ “I’ll Tell
It”
Soul Stirrers – Specialty 802
“Jesus Gave Me Water”/ “Peace In The Valley”
Soul Stirrers – Specialty 892
“Wonderful”/ “Farther Along”
Sam Cooke – Specialty 596
“Loveable”/ “Forever”
Sam Cooke – Keen 4013
“You Send Me”/ “Summertime”
Sam Cooke – RCA Victor 8247
“Little Red Rooster”/ “You Gotta Move”
Lou Rawls – Shar Dee
“Love Love Love”/ “My Heart belongs To You”
Lou Rawls - Candix
“Walking For Miles”/ “Kiddio”
George McCurn – A&M LP 102
“Country Boy Goes To Town”
Bobby Bland – Duke 141
“It’s My Life Baby”/ “Time Out”
Junior Parker – Duke 164
“Next Time You See Me”/ “My Dolly Be”
The Soul Stirrers “Wonderful” also appears on Specialty
LP 2112
Sam Cooke’s “You Send Me” and “Summertime”
(possibly alternative takes) appear on RCA-Victor LPM 2625
Lou Rawls “Walking For Miles” and “Kiddio” (possibly
Candix tracks) appear on Premier LP PM 9022
Bobby Bland’s “It’s My Life Baby” and Junior Parker’s
“Next Time You See Me” both appear on Duke LP 72.

pps
norman jopling
Last issue we looked at the fact that R&B had commercially lost out
to the freaks and subsequently how white music had degenerated to become
a perverted form of black music again. We asked the questions whether
or not black music had become influenced by psychedelia, and also where
black music is able to go.
This issue we’ll try to answer these questions – hypothetically
perhaps, but they may have some bearing on the future of soul music. We’ve
all heard ‘Cloud Nine’, ‘The Dell’s Greatest Hits’
and Sly and the Family Stone so you know that psychedelia has had some
influence on R&B. But
‘Black Psychedelia’ is almost a contradiction in terms and
this phenomenon, already standing still, is unlikely to progress. Most
black music influenced by white psychedelia has something special about
it.
Lack of spontaneity.
Naturally the differences between black and white music can be traced
back as far as you care to go, but in terms of modern music you can say
that blues and jazz are black and pop is white.
The jazz factors of improvisation, spontaneity and inventiveness which
were inherited from the blues seldom exist in white pop which is usually
carefully arranged to a pre-set pattern, the concept being to produce
a complete packaged product. R&B, a development of blues rather than
jazz should not have this pre-set requisite.
Unfortunately black psychedelia has tended to copy white psychedelia
And all that implies. The intricate, subtle, clever and weird psychedelic
sounds suit white music more than black music.
Basically, black music has soul and white music has tried to copy this
quality for countless years. We don’t know why black singers can
convey emotion so effectively without the sentimentality that white singers
use when coping with the same material. It may be their heritage. But
this is unlikely.
R&B must get back to soul.
As Charlie Gillett wrote in Record Mirror, the ways for the renaissance
of black music may lie in folk and jazz. That’s a good clue. The
swing and spontaneity of jazz, and the simplicity of folk are both able
to enhance soul. The contrived arrangements of neo-Tamla and the limitations
of white psychedelia aren’t.
All that we, the fans, can do is to hope that maybe this point comes
across….unless we still insist on buying the same re-hashed again
and again. In the end, the consumer can call the tune. But this end can
be prolonged for a long long time by all the hypes of the industry.

impressions
cliff clifford
‘It’s all right’ – that was a long time ago;
and they were called the ‘New Wave’ like something out of
the French Cinema. And Major lance, he was there too – in fact that
was all the new wave, more like a ripple if you go by numbers. Of course
Jan Bradley did ‘Mama didn’t lie’ (and there was ‘The
Jerk’ by the Larks but that was a pinch), and in the days when imports
were golden we didn’t hear too much of Billy Butler or those early
Walter Jackson’s.
Then ‘People get ready’ came out, with unsoulful words. Aretha
Franklin added a chorus to her later version: ‘Thank the Lord wee
ooo’; white man make slaves of negroes yet the negroes can believe
his superstitions! (His superstitions – I can’t really disown
the white man but I can’t do much about him either.) Then came ‘Amen’
– a Xmas hit – the dollars ringing round the birth of the
Saviour. Now it was down to ‘making’ hits. ‘Talking
about my baby’ was easy and just slid velet-like into your head
and the U.S. charts. But ‘Meeting over yonder’ was pushing
it; it almost grated. But the flipsides were better than ever and then
‘You’ve been cheatin’’ slayed the dancers who
were then too puffed to notice ‘Just one kiss from you’.
People seemed here to forget the Impressions. They’d recently done
their cop-out album; white wax for the easy listener – you know
the American kind: short – sleeved hair, big dads car and dug Jan
& Dean; but when the stars came out they did their utmost to break
down the ‘double standard’ with the VO5 girl with flick-ups
from just down the block if not next door, and all aided with a cop-out
musicassette, (though somehow I liked the album!)
But the fans – they nearly forgot the Impressions too when they
were doing things like ‘Isle of sirens’ and ‘I can’t
stay away from you’ on albums; Curtis was composing something good.
Then a hand at the Philly sound, which has never copped a groove, and
then they quit A.B.C. and went to Buddah where the Five Stairsteps were
surreptitiously waiting….Now the great ones like ‘Gone away’
– and a hand at social comment, the soft stuff which is why the
king of love is dead and the assassins very much alive (it doesn’t
matter who pulled the trigger when so many were wishing they had). There
is no case for choosing colours, but when someone spits in your face because
of their choice you probably choose a gun. Turn the other cheek? The death
of six million Jews has still not palled enough to halt anti-semitism
(when was the last time you laughed at a joke at their expense?) I can
turn the other cheek easily enough; I’m comfortable in a household
job; I can turn away. But when you’ve got no home, no job and you
can never become unblack do you turn the other cheek? If it were decreed
today that all people with red hair were outcasts and you had red hair
what would you do/ It would be the same stupidity.
Choice of colors …no copping out to meet white ‘brothers’
on their terms because that would not be integration, it would be the
coming of whiteness of the American negro. Be careful who you shake hands
with and always watch his other one. Choice of brothers.
Overkill – it’s no good showing people any longer, they see
the Oxfam ads. In the papers as they eat breakfast and Biafrans and bomb
victims on T.V. as they sit down to supper. Compassionless – cry
one tear for Harlem and you cry forever for the rest of the world.
Yet something must be said and done. Would Martin Luther King have overcome,
would the dream he eternally had ever come true through martyrdom?
It’s taken 2,000 years to show neighbours are no closer together.
And what of the violent revolution with which one may win but on the terms
of revenge in a travesty of civilisation?
It’s not all right.

lost soul
peter burns
It’s now almost two years since the death of Otis Redding. Since
that time a great deal has been written about him and most of his remaining
records have been released. Just before his death Otis was voted best
male vocalist in the world by ‘Melody Maker’ polls ousting,
for the first time in many years, Elvis Presley.
The only time I ever actually met Otis was in September 1966 when he
had the whole of a ‘Ready Steady Go’ programme to himself.
After the show I went to his dressing room with Cliff Clifford (who at
the time was the president of the ‘Otis Redding Appreciation Society’)
and met the most popular man in soul. He was quite the opposite to his
boisterous stage image and appeared quietly spoken and in some ways shy.
During the time I spent with him I asked a number of questions like :-
pb – ‘Dou you find a show like this one you’ve just
completed takes it out of you?’
or – ‘Not at all – I get such a kick out of personal
appearances, I find it easy to do longer gigs. This one was quite short
compared with those at home!’
pb – ‘Which singers do you consider your favourites?’
or – ‘Bob Dylan’
pb – ‘Bob Dylan! That’s quite surprising. I expected
Sam Cooke or Little Richard, at least.’
or – ‘Well there are so many of course – I Like Sam
and little Richard, but right now I listen to Dylan…He’s got
a lot to say.’
pb – ‘Many people have compared your early records with Little
Richard’s.’
or – ‘They were my songs but he was big at the time so I
sang in that style. I was just starting out with Johnny Jenkins –
they weren’t my best songs.’
pb – ‘In your later recordings I think Sam Cooke showed a
big influence.’
or – ‘Sam was big with lots of singers, all the people I
know like his records – he’s the black man’s Sinatra.’
We talked a while longer about this and that, until Messrs. Walden and
Fenter appeared and hustled Otis off to his waiting coach.
Just how much did Otis really contribute to soul? His arrival on the
scene certainly gave black music a big boost. But surely his least acclaimed
recordings were his best. – ‘These Arms Of Mine’, ‘I’ve
Been Loving You Too Long’ and ‘Try A Little Tenderness’.
His powerhouse songs of course proved most popular, such as ‘Respect’,
‘Shake’ and ‘Day Tripper’ etc. But not all the
songs chosen were ideal for the treatment they were given, many of them
drastically cut with verses dropped and meanings changed to accommodate
Otis’ robust style. ‘My Girl’ with which he exploded
onto the English scene for instance, was completely transformed from the
originally poetic and delicate love song to a loud, crude shout –
in many ways a messy record. But the Otis sound was the thing that hit
the charts, not too many of the fans were interested in what he was saying.
Later many of the songs were suitably altered. After his success, of course,
came the inevitable copyists and even more than usual ‘hit hangers’.
At times it seemed just everybody was using the Otis sound and many were
claiming to be his successors but as often happens familiarity breeds
contempt and the sound was well and truly ‘dun to death’.
Of course, some people are slow to realise it and consequently even now
records are being made in this style. A style that so blanketed the soul
scene that it stifled much of the original thinking and creative talent
therein and left the music deep in a well-worn rut, lost with no one left
to follow – hence the re-issue era
came about.
Otis, of course was in no way to blame for these events, he showed signs
of change towards the end. It’s probable that would have evolved
in many different directions and had a chance to use more fully some of
the great ability he obviously had. Many individuals who avoided the Otis
avalanche followed their own directions and some provided alternative
chart material. But in general terms, the music was, for a long period,
left with no direction and badly in need of new creative ideas and enthusiastic
leaders.

otis redding discography compiled by peter burns

soul album reviewed
Chuck Jackson - Goin’ Back To Chuck Jackson – Tamla Motown
Various - These Kind Of Blues Volume 1 – Action
Various - Motown Chartbusters – Tamla Motown
Dionne Warwick - Greatest Motion Picture Hits – Pye
Temptations - Cloud Nine - Tamla Motown
Packers - Hole In The Wall – Soul City
The Best Of Jimmy Reed – Joy
David Ruffin - My Whole World Ended - Tamla Motown
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